Capitalize on the intersection of local, mobile, and social marketing.

During this roundtable we discussed how companies can increase sales, build brand awareness, and engage buyers through mobile’s unique attributes. Our discussions focused on the following topics:

• What measurements should you consider when using mobile marketing?
• What do customers really want when they engage with brands on the small screen?
• How are B2P brands leveraging mobile to bridge the gap between digital and traditional advertising?
• An in-depth discussion on developing a mobile app or a mobile web application.
• 5 tips to enhance your marketing program using mobile marketing.

Cranium Studio,

Contact: Alex Valderrama // Principal // 1.800.747.8117

About Aircell: Aircell is the only company to keep you in touch, in flight on all three of the most popular networks– Inmarsat SwiftBroadband, Iridium Satellite and the Gogo network. With nearly 10,000 systems shipped worldwide, Aircell is the undisputed leader in business aviation communications, offering one-stop complete solutions.

Check it out! Cranium Studio just finished this Bumperslide video titled “How Bumperslide Works”. Our designers worked alongside the Bumperslide marketing team to create this animated video which took two weeks to complete – from initial ideas to storyboards to completion. The animation was originally created with sketches. Then, using Illustrator to clean up the graphics, they integrated it into Adode After Effects for the finishing touches.

Contact: Alex Valderrama // Principal // 1.800.747.8117

Sarah Valderrama of Bumperslide states, “Today’s technology allows us to communicate faster and more efficiently. Bumperslide is a whole new and exciting avenue of networking. Bumperslide fills the gap that has been missing in the business communication arena. Businesses can easily connect with their membership base and members can easily follow their favorite business. No spamming, no tagging, no concerns of relationship status, or direct acknowledgement of family members. It’s strictly business. Just the way we created it to be.” 

About Bumperslide: Bumperslide is a free networking service that is geared towards businesses and their customers. Bumperslide focuses on providing an avenue for owners, marketing professionals and members to stay connected. Through an information feed of updates, members follow their favorite businesses for important company announcements, new products and services, specials, deals, promotions, etc. Bumperslide is a consistent, effective marketing tool that offers a more efficient and convenient way for businesses to engage with their customers.

To learn more about Bumperslide, check them out at www.bumperslide.com. Or, contact our director Sarah via email at sarah@bumperslide.com.

Many traditional car washes require substantial wait times. Others ask that you physically get out of your vehicle, as it goes through the tunnel, requiring you to remove all items from your vehicle before washing. The alternative is to wash your vehicle at your house or to use a self-serve “wand washer”. Until now, there has not been anything quick, convenient or friendly about washing your car. Now, Splish Splash has changed all of that!

Recently opened in Grand Junction Colorado!

You can find out more at http://www.splishsplashcw.com

Follow them on Bumperslide.com

I-Behavior Select is a powerful list rental engine that makes finding the right prospects quick and easy.

About I-Behavior
Based in Louisville, Colorado, I-Behavior provides aggregated consumer and business transaction data that helps multi-channel merchants invest marketing dollars more effectively. With I-Behavior intelligence, your online and direct advertising campaigns reach the individuals who are most likely to purchase your products and services. I-Behavior has the data intelligence and statistical expertise that comes from more than a decade of aggregating and modeling the SKU-level purchase history of more than 180 million individual consumers.

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About McDermott

Sound interior office design, interior architectural solutions, space planning.

McDermott offers disciplined creative solutions for commercial, medical and corporate spaces, both large and small. They have been merging physical beauty with client productivity for over a decade, throughout over six million square feet along the Front Range.

Since 1993, McDermott has emerged as the stable and consistent provider of interior architecture solutions with a proven track record for defining and improving the personality and function of their clients’ spaces.

You can find more information about McDermott at www.mcdermottplanning.com.

The Work

Cranium Studio initially worked with McDermott in 1993, as their first branding company, to establish a strong identity presence in the market. The project included designing corporate identity collateral. Again, in 2007, Cranium Studio helped McDermott evolve in an ever changing industry environment with qualitative brand research and positioning. Recently, Cranium Studio helped McDermott rebrand again. With an ever evolving industry, McDermott has invested in market focused strategy, refined positioning, and updated their visual brand.

We began by completing research. We defined the current brand perception and key differentiators, created a competitor analysis and gathered a collection of all of the current brand elements for a visual audit. Through this process, Cranium Studio strategically redefined the company’s branding strategy, brand architecture and brand tools. We also redefined McDermott’s corporate communications material to include the new logo, new corporate colors, fonts, stationary and website template.

About Us

Cranium Studio is a Denver design and branding agency. Founded in 1989, Cranium Studio offers brand transformation, brand development and unique visual communications for many businesses including healthcare, medical and high-technology industries. We have produced strategic and innovative brands for clients in a variety of local, national and international markets. We believe that design is an intellectual process; we like to plan, research and think about our projects before we decide how they’re going to look. We also know that to communicate an idea, we need to give it a fresh and innovative visual language.

GROWL is passionate about using mobile technology to foster heightened awareness

and demand, attract new customers, launch new products and services, or announce new deals and initiatives. Capabilities include: mobile strategy and marketing, proximity and location-based marketing, user-interface design, mobile web design and development, mobile SEO, mobile application development, trade show campaign services and

QR Code development.

Greg Olson, formerly of Ubiquity, and Alex Valderrama, of Cranium Studio, joined forces to create and launch GROWL. They each bring a substantial amount of expertise to this partnership. Greg states, “Mobile is growing at such a profound pace that many companies are realizing, in order to be successful, they need to have a staunch presence in this continually changing arena.”

For additional  information about GROWL, please visit our website at www.growlmobile.com.  Greg and Alex can always be reached via email at greg@growlmobile.com and alex@growlmobile.com.

The images below are of custom business cards Cranium Studio designed for the Knowledge Factory staff.

About Smart-Girl

Founded in 1990 by four dynamic women, Smart-Girl is a nonprofit organization specializing in empowering adolescents. With over a decade of experience, Smart-Girl has trained more than 700 peer mentors and Guides, and has worked with over 3,900 girls. Our Smart Girl Leadership Institute (SGLI), along with a successful research-based and tested program, emphasizes social and emotional intelligence using a near-peer model. As a result, adolescents become confident, capable and self-reliant and are able to make smart choices throughout life.

You can find out more at www.smart-girl.org.

The Work

Cranium Studio worked with the Smart-Girl team to complete qualitative brand research and establish brand architecture in order to strengthen brand recognition and brand equity.

We began by completing research. We defined the current brand perception and key differentiators, created a competitor analysis and gathered a collection of all of the current brand elements for a visual audit. Through this process, Cranium Studio strategically redefined the company’s branding strategy, brand architecture and brand tools. Cranium Studio has also helped to redefine Smart-Girl’s corporate communications material to include a new logo, new corporate colors, fonts, stationary and website template.

The Results

The reaction to the new brand has been overwhelminly positive. With a strong brand strategy and clear communication, Smart-Girl’s investment into marketing and branding, and into their business, will continue to provide them with a stronger brand recognition.

About Us

Cranium Studio is a Denver design and branding agency. Founded in 1989, Cranium Studio offers brand transformation, brand development and unique visual communications for many businesses including healthcare, medical and high-technology industries. We have produced strategic and innovative brands for clients in a variety of local, national and international markets. We believe that design is an intellectual process; we like to plan, research and think about our projects before we decide how they’re going to look. We also know that to communicate an idea, we need to give it a fresh and innovative visual language.