UTOPIA is sixteen Utah cities that have joined together to create one of the nation's largest, fastest, most robust fiber-optic networks, all while giving you the freedom to choose your own provider.

Cranium Studio designed this direct mail campaign for National CineMedia. The uniqueness of these pieces, sent out in two week intervals, was the integration of variable data, custom brand messaging and the overall appearance of a fun but professional message of the company's true brand and industry focus of entertainment.