Did you know that you can tell a lot about your company and your competitors just by visually analyzing websites and marketing materials. We call this a Visual Brand Audit. After many decades of experience building brands from scratch and also taking existing brands to new levels, we have become very tuned-in to the stages of [...]

By Alex Valderrama We have been in business for almost 20 years now and I remember at least three major recession-like instances. In a downturn economy, there are too many businesses that act on emotion and don’t take into account several critical factors. First, an economic downturn won’t last forever. Second, you don’t have to react [...]