by Alex Valderrama, Principal/Brand Director

I have to admit, I have never been so excited to get our new business cards. We had the idea of creating something unique, memorable and different. Oh! And yes. Consider the environment. We tackled the project by calling several printers and asking if they had extra paper laying around, something they had considered not useable any longer. With great feedback from the printers, we asked them to pull together five or more samples of the paper they considered stock they were either going to throw away or try and recycle. To our amazement, we received some pretty cool duplex (double-sided) paper, 120# cover recycled paper and various other awesome samples. Next we created several comps and ideas of how we could use this paper for our business cards. The outcome was an imaginative and creative execution with varying paper stocks and variations of  look and feel with our brand. As you can see by the photos, we had to do some handy work, but the effort put into this project was well worth the outcome. Our brand equity and recognition have always played a critical role in everything we do. This helps us keep in tune with our overall goal of who we are. Creativity and strategy!

To start off the New Year of 2010 with a bang, Denver’s Cranium Studio opened a new spot in South Tampa, Florida to expand their services. With a new studio in Tampa, and the existing satellite studio in Denver, this opportunity has created great possibilities for Cranium Studio’s future. With the appreciation of today’s amazing technology, Cranium Studio has the full capability to accurately work with the designers while they are still in Denver to efficiently accomplish all of their business expectations. Cranium Studio from Denver, that has worked with national clients such as Wells Fargo, Microsoft, Massey Ferguson and Gates, is very excited to introduce their work to the infamous Tampa area and other surrounding cities.

Cranium Studio is a branding and marketing firm that specializes in the revitalization and creation of business brands and marketing approach strategies. Since 1989, Cranium Studio has perfected successful guidelines on what it takes to revisit and revitalize a new brand and marketing strategy or to completely re-launch the new focus.

This transition will bring multiple, positive aspects to the table for Cranium Studio. Exploring a new town with various diverse clients will also provide great opportunity and expanded personal experiences.