Project Highlight: Fathom
About Fathom
Fathom is groundbreaking cinema entertainment that offers a wide array of unique, exclusive, limited-run live or pre-recorded entertainment events to local movie theatres around the country: Comedy, Concerts, Opera, Original Programs, Premieres, Sci-Fi & Horror, Sports and Talk Radio Events. Fathom is a compelling and valuable entertainment experience - high-quality entertainment shown in a convenient, comfortable and cost-effective environment.
The Work
Cranium Studio worked with National CineMedia, the parent company of Fathom, in completing quality-based research, naming of Fathom and the development of the brand architecture in order to strengthen relationships with their existing clients and extend the brand awareness to their potential new markets.
We began by completing research to define the current brand equity, key differentiators, SWOT analysis, competitor analysis and gathering a collection of all of the current brand elements. Through this process Cranium Studio strategically redefined the company, its new name, brand architecture and brand tools.
Once the overall brand platform was established for Fathom, Cranium Studio presented the new brand to National CineMedia’s sales team. The internal brand launch was focused on creating excitement and buzz for the new campaign.
The Results
Under Cranium Studio’s guidance National CineMedia’s division, Fathom, has emerged with a stronger brand presence, a larger market share and a unique brand with solid equity in their market. The division has also attracted the clients that are best suited for their offerings.
About Us
Cranium Studio specializes in brand development of the healthcare, technology and legal industries.
Our strength lies in our dedication to well thought-out brand strategy and creativity. We pride ourselves on executing the most strategically sound brand strategy and creative campaigns for select organizations with which we share a common vision. Our passion and focus are unprecedented: we staff great talent to do great work for great clients. Our compelling and award-winning creative is inspired by our passion for what we do, and from the profound gratification we get from helping our clients get into the minds of their audiences. Our strategic process is one-of-a-kind, and has provided solid branding solutions to businesses like National CineMedia. We base our approach on the strength of fundamental knowledge. Our brilliant communications are the outcome of strategic thinking, dedicated brainpower and clever ideas.
