by Alex Valderrama, Principal/Brand Director

I have to admit, I have never been so excited to get our new business cards. We had the idea of creating something unique, memorable and different. Oh! And yes. Consider the environment. We tackled the project by calling several printers and asking if they had extra paper laying around, something they had considered not useable any longer. With great feedback from the printers, we asked them to pull together five or more samples of the paper they considered stock they were either going to throw away or try and recycle. To our amazement, we received some pretty cool duplex (double-sided) paper, 120# cover recycled paper and various other awesome samples. Next we created several comps and ideas of how we could use this paper for our business cards. The outcome was an imaginative and creative execution with varying paper stocks and variations of  look and feel with our brand. As you can see by the photos, we had to do some handy work, but the effort put into this project was well worth the outcome. Our brand equity and recognition have always played a critical role in everything we do. This helps us keep in tune with our overall goal of who we are. Creativity and strategy!