About Fathom

Fathom is groundbreaking cinema entertainment that offers a wide array of unique, exclusive, limited-run live or pre-recorded entertainment events to local movie theatres around the country: Comedy, Concerts, Opera, Original Programs, Premieres, Sci-Fi & Horror, Sports and Talk Radio Events. Fathom is a compelling and valuable entertainment experience - high-quality entertainment shown in a convenient, comfortable and cost-effective environment.

The Work

Cranium Studio worked with National CineMedia, the parent company of Fathom, in completing quality-based research, naming of Fathom and the development of the brand architecture in order to strengthen relationships with their existing clients and extend the brand awareness to their potential new markets.

We began by completing research to define the current brand equity, key differentiators, SWOT analysis, competitor analysis and gathering a collection of all of the current brand elements. Through this process Cranium Studio strategically redefined the company, its new name, brand architecture and brand tools.

Once the overall brand platform was established for Fathom, Cranium Studio presented the new brand to National CineMedia’s sales team. The internal brand launch was focused on creating excitement and buzz for the new campaign.

The Results

Under Cranium Studio’s guidance National CineMedia’s division, Fathom, has emerged with a stronger brand presence, a larger market share and a unique brand with solid equity in their market. The division has also attracted the clients that are best suited for their offerings.

About Us

Cranium Studio specializes in brand development of the healthcare, technology and legal industries.

Our strength lies in our dedication to well thought-out brand strategy and creativity. We pride ourselves on executing the most strategically sound brand strategy and creative campaigns for select organizations with which we share a common vision. Our passion and focus are unprecedented: we staff great talent to do great work for great clients. Our compelling and award-winning creative is inspired by our passion for what we do, and from the profound gratification we get from helping our clients get into the minds of their audiences. Our strategic process is one-of-a-kind, and has provided solid branding solutions to businesses like National CineMedia. We base our approach on the strength of fundamental knowledge. Our brilliant communications are the outcome of strategic thinking, dedicated brainpower and clever ideas.

Cranium Studio has been working with the Sling team in development of a new restatuant concept. More information to come.

Sling is hosting an exclusive tasting for potential investors.

Saturday May 29th, 2010 from 6:00pm - 8:00pm

Fascination St. Fine Art Galleries

315 Detroit Street, Denver, CO 80206

RSVP to Ron Patrick on or before May 26th at 303.619.1932 or email ron@KnowledgeFactoryCo.com

Hosts: Dr. Aldo Leopardi, Chef Kevin Mooney and Ron Patrick.

Come join us, once again!

Saturday June 19th

We will reconvene at the Buell Mansion located at 1 Buell Mansion Parkway, Cherry Hills Village, CO 80113 from 6:00 pm to 8:00 pm. Join Dr. Aldo Leopardi, Chef Kevin Mooney and Ron Patrick as they present you with a formal and detailed overview of their amazing Sling concept. Please RSVP to Ron Patrick on or before June 15th at 303.619.1932 or email ron@knowledgefactoryco.com

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I have to admit, I have never been so excited to get our new business cards. We had the idea of creating something unique, memorable and different. Oh! And yes. Consider the environment. We tackled the project by calling several printers and asking if they had extra paper laying around, something they had considered not useable any longer. With great feedback from the printers, we asked them to pull together five or more samples of the paper they considered stock they were either going to throw away or try and recycle. To our amazement, we received some pretty cool duplex (double-sided) paper, 120# cover recycled paper and various other awesome samples. Next we created several comps and ideas of how we could use this paper for our business cards. The outcome was an imaginative and creative execution with varying paper stocks and variations of  look and feel with our brand. As you can see by the photos, we had to do some handy work, but the effort put into this project was well worth the outcome. Our brand equity and recognition have always played a critical role in everything we do. This helps us keep in tune with our overall goal of who we are. Creativity and strategy!

Cranium Studio is a branding and marketing firm that specializes in the revitalization and creation of business brands and marketing approach strategies. Since 1989, Cranium Studio has perfected successful guidelines on what it takes to revisit and revitalize a new brand and marketing strategy or to completely re-launch the new focus.

This transition will bring multiple, positive aspects to the table for Cranium Studio. Exploring a new town with various diverse clients will also provide great opportunity and expanded personal experiences.

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