About Smart-Girl

Founded in 1990 by four dynamic women, Smart-Girl is a nonprofit organization specializing in empowering adolescents. With over a decade of experience, Smart-Girl has trained more than 700 peer mentors and Guides, and has worked with over 3,900 girls. Our Smart Girl Leadership Institute (SGLI), along with a successful research-based and tested program, emphasizes social and emotional intelligence using a near-peer model. As a result, adolescents become confident, capable and self-reliant and are able to make smart choices throughout life.

You can find out more at www.smart-girl.org.

The Work

Cranium Studio worked with the Smart-Girl team to complete qualitative brand research and establish brand architecture in order to strengthen brand recognition and brand equity.

We began by completing research. We defined the current brand perception and key differentiators, created a competitor analysis and gathered a collection of all of the current brand elements for a visual audit. Through this process, Cranium Studio strategically redefined the company’s branding strategy, brand architecture and brand tools. Cranium Studio has also helped to redefine Smart-Girl’s corporate communications material to include a new logo, new corporate colors, fonts, stationary and website template.

The Results

The reaction to the new brand has been overwhelminly positive. With a strong brand strategy and clear communication, Smart-Girl’s investment into marketing and branding, and into their business, will continue to provide them with a stronger brand recognition.

About Us

Cranium Studio is a design and branding agency. Founded in 1989, Cranium Studio offers brand transformation, brand development and unique visual communications for many businesses including healthcare, medical and high-technology industries. We have produced strategic and innovative brands for clients in a variety of local, national and international markets. We believe that design is an intellectual process; we like to plan, research and think about our projects before we decide how they’re going to look. We also know that to communicate an idea, we need to give it a fresh and innovative visual language.