Did you know that you can tell a lot about your company and your competitors just by visually analyzing websites and marketing materials. We call this a Visual Brand Audit.
After many decades of experience building brands from scratch and also taking existing brands to new levels, we have become very tuned-in to the stages of maturity a brand takes. We analyze the visual and contextual que’s of the brand. In particular we look at color, grid, style, photography, illustration, aesthetics, overall look, etc. We also review content for positioning, value proposition, brand character, company culture and other brand points.
A visual audit is helpful in many ways. First, this can help to establish the competitive landscape. Know what your competitors are doing and what exactly they are up to. Second, with a visual audit of your own company website, along with other marketing materials, we can fix miscommunication points, focus on the core messaging, clean up the brand character and position your company or service to create the appropriate intrigue and differentiators for your business.
“A picture is worth a thousand words. Just make sure they are the right words.”